经济论坛

随着数字平台的发展，平台流量经济的生产逻辑由“静态的存量”转向“流动的流量”，引发生产要素的流量化、生产环节的可视化、流通环节的加速化等新变化。由于资本与平台的“合谋”，平台流量经济的资本逻辑从“渠道为王”转向“流量为王”，造成生产要素的私人占有、生产环节的全景监控、流通环节的极限压迫等异化样态。因此，应从推进平台流量数据的共享开放、构造公共性的数字平台、强化平台工会的联合抗争、扩大公有平台资本的支配范围等方面加以规范，从而引导平台流量经济从“流量神话”转向“提质增效”，推动平台流量经济高质量发展。

With the development of digital platform, the production logic of platform flow economy has changed from “static stock” to “flowing flow”, which leads to new changes such as the flow quantification of production factors, the visualization of production links, and the acceleration of circulation links. Due to the “collusion” between capital and platform, the capital logic of platform flow economy has changed from “channel is king” to “flow is king”, resulting in such alienation modalities as the private ownership of production factors, the panoramic monitoring of production links, and the limit oppression of circulation links. Therefore, it is necessary to standardize the sharing and openness of platform flow data, construction of a public digital platform, enhancement of the joint struggle of platform trade unions, expansion of the dominating scope of public platform capital, so as to guide the platform flow economy from pursuing “flow myth” to “improving quality and efficiency”, thus promoting the high-quality development of platform flow economy.